Social media has the power to connect you with targeted audiences. Twitter, Facebook, YouTube, LinkedIn and others can help keep your audience informed with up-to-the-minute details about your participation at SOUTHTEC.
What Social Media Sites Should I Use?
Twitter – Post updates about your company, new products, special offers and more. Use #SOUTHTEC or retweet @SOUTHTEC_Expo.
Facebook – Announce your plans to exhibit at SOUTHTEC. Engage with attendees before and after the event.
YouTube – Use video to connect with your customers.
What Should I Post to Social Media Sites?
Below are several examples of what you can post to social media to promote your booth, new products, features, and more. Copy and paste the posts below to your social media account – be sure to replace what’s in parenthesis with your booth # or company name.
Twitter
Example 1:
We’ll be at @SOUTHTEC_Expo October 22-24. Be sure to stop by booth (insert your booth #) to see our products in action! #SOUTHTEC #mfg (Add your custom landing page link)
Example 2:
Here’s a free registration link for #SOUTHTEC! Register now with our special link and stop by booth (your booth #) to see us. (Add your custom landing page link)
Facebook
We’re excited to be a part of #SOUTHTEC this year and we would love to see you there. Register at the link below for a free pass, using our special code. Don’t forget to plan to visit our booth (insert your booth number) while you’re at the show! We will have special products, new innovative ideas, and solutions you need. @SOUTHTEC is at the Greenville Convention Center in Greenville, SC October 22-24. See you there! (Add your custom landing page link)
YouTube
Shoot a short video of the new products you’ll be featuring at SOUTHTEC and post it. Be sure to include your booth number, name, and a brief description of the product in the description section. Post the video link to Facebook and Twitter using #SOUTHTEC so you broaden your visibility to attendees.
If you have a question about social media or would like to receive your special registration link for social media, please contact Amanda Krigner at akrigner@sme.org.
Social Media Advertising
Social media advertising is a great way for you to reach your audience. It’s incredibly cost-effective and can work with any budget. You’ll want to make sure you’re targeting the correct audience for your company.
Twitter:
Use an image that includes the SOUTHTEC logo and your company logo or a product photo.
Copy example: Join us at @SOUTHTEC_Expo this year! We’ll be in booth # ___.
For this ad, you’d want to target specific job titles, companies or locations. Be sure to link back to your personalized SOUTHTEC landing page!
Facebook:
Use an image that includes the SOUTHTEC logo and your company logo, or you can use a product photo. Make sure the photocopy is no more than 20%, or Facebook will not approve your ad. You may also choose to do a carousel ad, in which you can feature multiple photos with multiple descriptions. Keep it short and simple!
For this ad, you’d want to target specific job titles, companies or locations. Be sure to link back to your personalized SOUTHTEC landing page!
There are many resources available to you for social media advertising. Below is an article we thought would be helpful.
14 Tips To Incorporate Social Media Into Event Marketing
Article originally published on MarketingLand.com by Tim Carter, March 5, 2015
Social media and event marketing are like peanut butter and jelly — they are great together.
In this digital age, any business not integrating social media marketing into their trade show presence is losing business to their competitors. Social media is an essential marketing channel for event marketers — I don’t know about you, but I can’t eat a plain peanut butter sandwich.
Following are ideas for using social media before, during and after your event to connect with prospects, deepen relationships with customers, and attract the trade show attendees to your booth.
Generate Pre-Show Buzz
1. Event Hashtags. Use the trade show’s Twitter hashtag. These days, many trade shows and events create a hashtag for the show. Connect with the people who are using that hashtag. Integrate the hashtag into your tweets to promote that you’ll be at the show. Be an active participant in conversations surrounding the hashtag.
2. Company Hashtag. Create a hashtag specific to your company or campaign. Got a contest going on or have a special event? Hashtags are a great way to get visibility leading up to the show in conjunction with the trade show event hashtag.
